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Privacy Policy

Last Updated: 15 August 2026  |  Effective Date: 15 August 2026

1. Who We Are

https://aireadinesss.com ("we", "us", "our") is a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

Contact Details:

We are committed to protecting your personal data and being transparent about how we use it. This policy explains your rights and our obligations — required under Articles 13 & 14 of UK GDPR.

2. What Personal Data We Collect

We collect only what is necessary — data minimisation in action:

  • Directly Provided: Name, email address, any message/query content you submit via forms
  • Automatically Collected: IP address, browser type, device info, pages visited (via cookies — see Section 9)
  • Marketing Preferences: Any consent you give to receive updates

We do not collect special category data (race, religion, health, etc.).

3. Why We Process Your Data & Lawful Bases

Under UK GDPR Article 6, we rely on these lawful bases:

PurposeData UsedLawful Basis
Respond to enquiries & deliver requested resourcesName, emailConsent (you opted in)
Send requested content / free guides / checklistsEmailConsent or Performance of a contract
Improve website & user experienceAnalytics dataLegitimate interests
Send marketing updates (only if opted-in)EmailConsent — you may withdraw it anytime
Comply with legal obligationsAll dataLegal obligation

4. How We Share Your Data

We never sell your personal data. Period.

We may share with:

  • Trusted service providers essential to our operations (email delivery, hosting, analytics) — all bound by data protection agreements
  • Law enforcement or regulators — only when legally required

All third parties are vetted and must meet UK GDPR standards.

5. International Data Transfers

Your data is primarily processed in the United Kingdom. If any data is transferred outside the UK, we ensure adequate safeguards apply (e.g., UK GDPR Adequacy Decisions or Standard Contractual Clauses).

6. Data Retention

We keep your data only as long as needed:

  • Enquiry data: Retained for 12 months then deleted
  • Marketing consent records: Retained until consent withdrawn or 2 years of inactivity
  • Analytics data: Anonymised after 26 months
  • Legal/financial records: Retained as required by UK law

7. Your Rights Under UK GDPR

You have the right to:

  • Access — Request a copy of all personal data we hold about you
  • Rectification — Correct inaccurate or incomplete data
  • Erasure — Request deletion ("right to be forgotten") — where lawful
  • Restriction — Limit how we process your data
  • Data Portability — Receive your data in a machine-readable format
  • Objection — Object to processing based on legitimate interests or marketing
  • Withdraw Consent — Unsubscribe or email us anytime; this does not affect processing done before withdrawal

To exercise any right, email us at info@aireadinesss.com. No fee applies to valid requests; we respond within one month.

8. Security

We use industry-standard measures — encryption, access controls, regular audits — to protect your data. But no internet transmission is 100% secure; you provide information at your own risk.

9. Cookies & Tracking

Our website uses cookies and similar tracking technologies. You can manage preferences via our cookie banner and browser settings. See our Cookie Policy for details.

10. Marketing Communications

If you opted in, we may email you relevant AI insights, updates, and offers. You can unsubscribe in one click from every marketing email — or email us to opt out anytime.

11. Links to Third-Party Sites

Our site may link to external sites. We are not responsible for their privacy practices — please review their policies separately.

12. Complaints

If you believe we've breached data protection law, please contact us first at info@aireadinesss.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

ICO — Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Telephone: 0303 123 1113 | Website: ico.org.uk

13. Changes to This Policy

We may update this policy to reflect legal or operational changes. The "Last Updated" date will change — please review periodically.

14. Contact Us

Questions about this Privacy Policy or your data? Reach out:

Legal Disclaimer

This policy is provided as a practical starting point. It is not legal advice. UK GDPR and DPA 2018 compliance depends on your specific data flows, processing activities, and any future ICO registration. For full legal certainty, have a UK-qualified data protection solicitor review it before relying on it.